[ Tips ] 一分鐘使用導覽
商品編號: 9-718-421 出版日期: 2017/10/31 作者姓名: Yoffie, David B.;Wu, Andy;Ciechanover, Allison M. 商品類別: Other 商品規格: 23p 再版日期: 2018/08/06 地域: 產業: 個案年度: 2017 - 2017
商品敘述:
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC''s first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond gamers and technology enthusiasts was off to a slower start in general to due high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to be the leading VR company though competition from Sony, Facebook, and other technology leaders is mounting and several, like HTC, are already pursuing second generation tetherless VR technology. As Wang seeks to develop the ecosystem by partnering with developers, creating a content platform, investing in VR startups, and launching VR arcades, she must decide the appropriate balance of fostering innovation in hardware, software and services, or both.
涵蓋領域:
Business growth;Competitive strategy;Computers and mobile devices;Emerging technologies;Information systems;Innovation;IT management;Mobile and wireless technology;Product development;Software development and engineering;Value creation;Virtual and augmented reality
相關資料:
Case Teaching Note, (5-718-520), 17p, by Andy Wu
哪些人也有訂購?